B2B Marketing: Expectations vs Reality

B2B Marketing: Expectations vs Reality

The new year has begun, and most of us probably have a list of things we’re going to do better now that a fresh new year is underway. That said… B2B marketers know that there’s no such thing as a fool-proof plan, and sometimes expectations aren’t quite reality. Much like the amazing cakes and crafts on Pinterest that are somehow not quite right when you try it in real life, here are some marketing moments where things don’t quite live up to expectations:

Emailing Our Lists

Marketers when we’re drafting emails to a new list of prospects:

Marketers when we’re sending those emails to a new list of prospects:

Marketing on Social Media

What we think it’s going to be like when we start a new social media account:

Versus what it’s actually like:

Creating Content

Making great content always seems simple… at first:

Until draft #3:

What are some of your marketing ups and downs? Let us know in the comments!

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Introducing Bridge: A Mixed Reality Headset

Introducing Bridge: A Mixed Reality Headset

Meet Bridge, a new VR & Mixed Reality headset for your iPhone (finally!). It provides positional tracking and obstacle avoidance straight from the headset, plus un-cabled VR performance with a Unity plugin, and full mixed reality capability (most excitingly), where characters and immersive 3D environments blend into the real world around you. Check it out here.


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Choose better

Choose better

More honest, more caring, more generous.

It’s all a choice, isn’t it?

We can choose to dream better, connect better and contribute better.

Sometimes, in the rush for more, we get confused about what better means, and how attainable it is.

If you are lucky enough to be with family today, I hope you’ll get a chance to use our beloved Thanksgiving Reader around your table. It’s a free PDF that you can print out and use for group readings.

       

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Netflix: The Halloween Doorbell Project

Netflix: The Halloween Doorbell Project

Netflix’s new Halloween Doorbell gives trick-or-treaters a scream while you continue to stream, with the DIY Halloween Doorbell (comes complete with build instructions) transforming your home into a trick-or-treaters’ delight while you never leave the TV…

You hang the Halloween Doorbell right over your existing one, so trick-or-treaters can’t find bother you. Then as trick-or-treaters approach your door, a proximity sensor in the doorbell will trigger the theme song from your chosen Netflix show! Then pressing the doorbell initiates a scream-mix from that show and unlocks a customisable message to your visitors on an LCD display screen shown right there in the doorbell. Pretty cool. Find out more here.


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How to Start a Easy Home Business – These Ideas Can Help!


Working from home is something many people dream about. But what a lot of people don’t realize is how difficult running your own online business is. But for those of you who still want to forge on with your plans, this article has a few tips and tricks to give you a leg up!

If you need a business license, find out what the laws are in your state and county. If you like, but you should also be able to find this information online, you can check with a lawyer or an accountant. Depending on where you live, and what you are selling, you may also need to collect state sales tax. Just make sure that you know and follow all applicable laws.

Ask the other members of your household to refrain from interrupting or otherwise compromising your work. Keep regular work hours so that they know what to expect. If you have kids, schedule work hours while they are occupied at school or extracurricular activities. Don’t leave work materials in common areas where they might be moved or damaged.

Get a dedicated phone line. This is essential, regardless if it’s a home or cell phone, if you spend a lot of time talking to clients on the phone. This expense is 100% deductible. If you talk to your clients occasionally, make a note of the calls, and write them off as an expense as long as you have back up to prove that it is a business call.

If one of your products is not available for any reason, post that information on your website. Nothing upsets clients more than knowing that the products they ordered will take a while before they arrive. Suggest your customers purchase a similar product by being honest when items are not currently available.

Pay estimated taxes. For a home business owner, it is preferable to pay your taxes four times a year. Unless you want a shock when it’s tax time, contact the IRS and set up a payment process. Not only are you responsible for regular tax, you will have to pay self-employment tax.

Make a budget for your business. Base it on different things, such as, advertising costs, free products or samples and printing costs. If you have to, stick to this budget and cut out things you don’t need. If you can afford to raise your budget you should, at least for advertising.

Do more than your customers expect. One of the things customers love most about home business enterprise operators is the incredibly personal touch they feel when they interact with you or receive your products. Give your customers a surprise sample or coupon with their order. This does not have to cost you a lot — but it will build a large amount of goodwill with your customers.

Offer your customers a coupon or a referral incentive after they order from your home business enterprise. You want them to feel compelled to purchase from you again and nothing is more attractive to shoppers than a good deal. They have the potential to make you a lot of money, even though these incentives will not cost you very much.

Have a mailing list and announce your specials on it weekly. If you link it to a newsletter, it would probably be more successful. In order to read all of the content, this will bring more users to your site since they would have to visit your site.

Hopefully this article didn’t scare you away from your plans but instead gave you a push toward meeting your business goals. Running a home business enterprise isn’t an easy task, but that doesn’t mean you should give up. There are plenty more out there that can give you more advice on being successful if you’re still leery after reading this article.

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