A Day In The Life Of… Tami McQueen

A Day In The Life Of… Tami McQueen

When it comes to B2B Marketing, much more goes on behind the scenes to create (and keep) those campaigns running smoothly. From cross-collaboration to Rooibos tea, we’re taking a look behind the scenes for a sneak peek at a day in the life of…

Tami McQueen – Director of Marketing, SalesLoft

4:45 AM – The alarm sounds at sparrow’s on summertime mornings and I hit the Atlanta Beltline. There are at least three backup alarms, each with some level of lyrical genius that will hoist me out of bed. On my light run, I’ll listen to a Spotify playlist or an audiobook (currently: The Hard Thing About Hard Things), and thumb through social networks; Twitter, Instagram, LinkedIn, Facebook (in that order), and skim emails, while strategically avoiding a faceplant into other oncoming runners.

7:30 AM – En route to the SalesLoft office, I phone my mom in South Africa (+7 hours), for a quick chat about the day.

8:00 AM – I arrive at the office in Buckhead, stopping for a quick coffee at Octane next door. About once a week, I’ll meet with someone early in their career to offer advice, build out a professional growth plan, or introduce them to others. I want to be a door opener!

8:30 AM – Check in with the team, high-fives and hellos, and settle at my desk.

8:40 AM – Daily marketing team all-hands. The team runs (100mph) on agile methodology and we have a daily standup to connect across specialty teams on objectives for the day and any roadblocks we’re facing. This rapid-fire meeting allows us to focus on immediate action items that helps the team and each individual reach quarterly OKRs and key metrics.

9 – 11 AM – During months of strategic planning for Rainmaker (and Dreamforce), I schedule and send a series of email cadences to our partners and to potential sponsors to schedule meetings. One-on-ones with the team are scheduled during the morning hours and Slack serves as our means of communication throughout the day. We use the time to review social media campaigns, performance metrics and conversions, executive team speaking opportunities, and ongoing event strategies.

Lunch is often on the go – I serve on the Board of Directors for the Kula Project, so I regularly use the time to connect with the team; review and drive fundraising campaigns, connect with our families in East Africa.

3 PM – I reconnect on the morning’s cadences and run calls with potential partners. Cross-collaboration among teams is pivotal and it’s all-hands on deck as I connect with the demand gen team to follow up on a personalized video email campaign that our content team produced to drive ticket sales.

I’ll connect with our social team on upcoming events that we have a keynote address or sponsorship opportunity. The social team will send customized content specific to each department to help drive engagement and manage company-wide branding.

5 PM –  The day starts to slow down and I enjoy diving into projects that require 100 percent of my focus. At this point, I’ve sourced a piece of chocolate or three and I’ll power through hard-pressed deadlines before calling it a day.

6 -7 PM – I’m off to a networking event with #ChooseATL or panel discussion at General Assembly. This allows me the opportunity to connect with the Atlanta tech and marketing industry, while still learning and championing the city of Atlanta.

9 PM – I’m settled at the kitchen island at home with a cup of Rooibos tea to *read the entire internet, skim through emails, quench my global wayfarer tendencies by reading traveller’s blogs, and catch up on the #general Slack channel for a few laughs. Throughout the day I’ve shared a few social posts of my own on @localATLast, and will spend this time building online social networks and spearheading the hashtag #wearingheelsbro 🙂

After that it’s bedtime. I always say; I don’t go to sleep, I fall asleep…when there’s no more left to give.

Over and out!

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NatGeo’s Twitter Powered Chalkboard Robot

NatGeo’s Twitter Powered Chalkboard Robot

So for 2017 SXSW again became the home of experiential marketing, from huge VR installations to things like this… National Geographic’s “Genius” Twitter Powered Chalkboard Robot.

The Twitter Powered Chalkbot turns selfies turned into art in a recreation of the iconic “Genius” (that’s Albert Einstein) inventor’s “chalkboard.” So visitors to SXSW got to submit their selfies via Twitter by adding the #GeniusBoard hashtag, and then see their portrait drawn by a robotic arm using Einstein’s words, symbols and equations as pixels in real time. Enjoy. Created by the crew at Deeplocal.


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Tostitos “Party Safe Bag” For The Super Bowl

Tostitos “Party Safe Bag” For The Super Bowl

Tostitos have launched limited-edition “Party Safe” bags that act as drink-driving deterrent to become the first bag of chips that gets you home safe after the super bowl. It contains a sensor calibrated to detect small traces of alcohol on a person’s breath, so that when any trace of alcohol is detected, the LEDs turn red and form a steering wheel to alert you to give up the keys and not drive home. That red-alert also reveals a unique Uber code along with a “Don’t drink and drive” message. Created by the guys at Goodby Silverstein & Partners.


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B2B Marketing: Expectations vs Reality

B2B Marketing: Expectations vs Reality

The new year has begun, and most of us probably have a list of things we’re going to do better now that a fresh new year is underway. That said… B2B marketers know that there’s no such thing as a fool-proof plan, and sometimes expectations aren’t quite reality. Much like the amazing cakes and crafts on Pinterest that are somehow not quite right when you try it in real life, here are some marketing moments where things don’t quite live up to expectations:

Emailing Our Lists

Marketers when we’re drafting emails to a new list of prospects:

Marketers when we’re sending those emails to a new list of prospects:

Marketing on Social Media

What we think it’s going to be like when we start a new social media account:

Versus what it’s actually like:

Creating Content

Making great content always seems simple… at first:

Until draft #3:

What are some of your marketing ups and downs? Let us know in the comments!

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Introducing Bridge: A Mixed Reality Headset

Introducing Bridge: A Mixed Reality Headset

Meet Bridge, a new VR & Mixed Reality headset for your iPhone (finally!). It provides positional tracking and obstacle avoidance straight from the headset, plus un-cabled VR performance with a Unity plugin, and full mixed reality capability (most excitingly), where characters and immersive 3D environments blend into the real world around you. Check it out here.


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