NatGeo’s Twitter Powered Chalkboard Robot

NatGeo’s Twitter Powered Chalkboard Robot

So for 2017 SXSW again became the home of experiential marketing, from huge VR installations to things like this… National Geographic’s “Genius” Twitter Powered Chalkboard Robot.

The Twitter Powered Chalkbot turns selfies turned into art in a recreation of the iconic “Genius” (that’s Albert Einstein) inventor’s “chalkboard.” So visitors to SXSW got to submit their selfies via Twitter by adding the #GeniusBoard hashtag, and then see their portrait drawn by a robotic arm using Einstein’s words, symbols and equations as pixels in real time. Enjoy. Created by the crew at Deeplocal.


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Tostitos “Party Safe Bag” For The Super Bowl

Tostitos “Party Safe Bag” For The Super Bowl

Tostitos have launched limited-edition “Party Safe” bags that act as drink-driving deterrent to become the first bag of chips that gets you home safe after the super bowl. It contains a sensor calibrated to detect small traces of alcohol on a person’s breath, so that when any trace of alcohol is detected, the LEDs turn red and form a steering wheel to alert you to give up the keys and not drive home. That red-alert also reveals a unique Uber code along with a “Don’t drink and drive” message. Created by the guys at Goodby Silverstein & Partners.


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B2B Marketing: Expectations vs Reality

B2B Marketing: Expectations vs Reality

The new year has begun, and most of us probably have a list of things we’re going to do better now that a fresh new year is underway. That said… B2B marketers know that there’s no such thing as a fool-proof plan, and sometimes expectations aren’t quite reality. Much like the amazing cakes and crafts on Pinterest that are somehow not quite right when you try it in real life, here are some marketing moments where things don’t quite live up to expectations:

Emailing Our Lists

Marketers when we’re drafting emails to a new list of prospects:

Marketers when we’re sending those emails to a new list of prospects:

Marketing on Social Media

What we think it’s going to be like when we start a new social media account:

Versus what it’s actually like:

Creating Content

Making great content always seems simple… at first:

Until draft #3:

What are some of your marketing ups and downs? Let us know in the comments!

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Introducing Bridge: A Mixed Reality Headset

Introducing Bridge: A Mixed Reality Headset

Meet Bridge, a new VR & Mixed Reality headset for your iPhone (finally!). It provides positional tracking and obstacle avoidance straight from the headset, plus un-cabled VR performance with a Unity plugin, and full mixed reality capability (most excitingly), where characters and immersive 3D environments blend into the real world around you. Check it out here.


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Choose better

Choose better

More honest, more caring, more generous.

It’s all a choice, isn’t it?

We can choose to dream better, connect better and contribute better.

Sometimes, in the rush for more, we get confused about what better means, and how attainable it is.

If you are lucky enough to be with family today, I hope you’ll get a chance to use our beloved Thanksgiving Reader around your table. It’s a free PDF that you can print out and use for group readings.

       

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