Netflix: The Halloween Doorbell Project

Netflix: The Halloween Doorbell Project

Netflix’s new Halloween Doorbell gives trick-or-treaters a scream while you continue to stream, with the DIY Halloween Doorbell (comes complete with build instructions) transforming your home into a trick-or-treaters’ delight while you never leave the TV…

You hang the Halloween Doorbell right over your existing one, so trick-or-treaters can’t find bother you. Then as trick-or-treaters approach your door, a proximity sensor in the doorbell will trigger the theme song from your chosen Netflix show! Then pressing the doorbell initiates a scream-mix from that show and unlocks a customisable message to your visitors on an LCD display screen shown right there in the doorbell. Pretty cool. Find out more here.


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How to Start a Easy Home Business – These Ideas Can Help!


Working from home is something many people dream about. But what a lot of people don’t realize is how difficult running your own online business is. But for those of you who still want to forge on with your plans, this article has a few tips and tricks to give you a leg up!

If you need a business license, find out what the laws are in your state and county. If you like, but you should also be able to find this information online, you can check with a lawyer or an accountant. Depending on where you live, and what you are selling, you may also need to collect state sales tax. Just make sure that you know and follow all applicable laws.

Ask the other members of your household to refrain from interrupting or otherwise compromising your work. Keep regular work hours so that they know what to expect. If you have kids, schedule work hours while they are occupied at school or extracurricular activities. Don’t leave work materials in common areas where they might be moved or damaged.

Get a dedicated phone line. This is essential, regardless if it’s a home or cell phone, if you spend a lot of time talking to clients on the phone. This expense is 100% deductible. If you talk to your clients occasionally, make a note of the calls, and write them off as an expense as long as you have back up to prove that it is a business call.

If one of your products is not available for any reason, post that information on your website. Nothing upsets clients more than knowing that the products they ordered will take a while before they arrive. Suggest your customers purchase a similar product by being honest when items are not currently available.

Pay estimated taxes. For a home business owner, it is preferable to pay your taxes four times a year. Unless you want a shock when it’s tax time, contact the IRS and set up a payment process. Not only are you responsible for regular tax, you will have to pay self-employment tax.

Make a budget for your business. Base it on different things, such as, advertising costs, free products or samples and printing costs. If you have to, stick to this budget and cut out things you don’t need. If you can afford to raise your budget you should, at least for advertising.

Do more than your customers expect. One of the things customers love most about home business enterprise operators is the incredibly personal touch they feel when they interact with you or receive your products. Give your customers a surprise sample or coupon with their order. This does not have to cost you a lot — but it will build a large amount of goodwill with your customers.

Offer your customers a coupon or a referral incentive after they order from your home business enterprise. You want them to feel compelled to purchase from you again and nothing is more attractive to shoppers than a good deal. They have the potential to make you a lot of money, even though these incentives will not cost you very much.

Have a mailing list and announce your specials on it weekly. If you link it to a newsletter, it would probably be more successful. In order to read all of the content, this will bring more users to your site since they would have to visit your site.

Hopefully this article didn’t scare you away from your plans but instead gave you a push toward meeting your business goals. Running a home business enterprise isn’t an easy task, but that doesn’t mean you should give up. There are plenty more out there that can give you more advice on being successful if you’re still leery after reading this article.

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Chevrolet “Positivity Pump” With IBMWatson AI

Chevrolet “Positivity Pump” With IBMWatson AI

The world’s first “Positivity Pump” that rewards select drivers in four cities around the world to demonstrate the brand’s new “global positivity system” which uses IBMWatson AI technology to evaluate how positive people are around the world, and depending on how the world is feeling, and the customer at the pump, is how much free petrol (and what cool experiences) they’ll unlock.
Created by The Martin Agency + Commonwealth/McCann.


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Why Storytelling Should Be Part of Your Marketing Strategy

Why Storytelling Should Be Part of Your Marketing Strategy

Storytelling. It’s been a buzzword in marketing for the past 5 years, and while it would be easy to dismiss it along with all the other buzzwords that are either fads or trends, B2B marketers shouldn’t. One of the greatest assets a marketer has is their story. Companies have them, too. Pardot didn’t end up where we are here in 2016 without making plans and executing those plans, without our great people, and without leadership. Pardot has a story. Your company has a story. You have a story, and that story is your “story equity”, meaning it’s the value you bring to the table everyday. It started before your first day, and hasn’t ended yet – it’s still being written everyday.

Why Your Brand’s Story Matters

Your personal, professional and company story answers the what, why, and how. It tells your clients and prospects exactly who you are, and what you do. It highlights your unique value proposition. Only you and your business have travelled THAT particular path that’s taken you to where you are today. The Salesforce story (which is documented in the book “Behind The Cloud”) helps frame who we are as a company, from how and why we donate our time to nonprofits, to how we help each other along our individual career journeys. Most companies are born out of a question, or a need, or something that just didn’t exist in the marketplace, and this is your chance to show off the reason you do what you do.

Storytelling Connects You with Your Customers

How do you show clients and prospects how you’re going to help them succeed? Tell them your story. Show them how you can help them grow their business the way that you grew yours. It’s important to connect who you are with the business of your customers. Send emails to mark occasions that are important to your customers – like holidays and their birthdays. Take a little time to send these personalized but not salesy little notes to show them that you care. Use what you’ve learned about them during the buying process to make it genuinely personal. That’s important because as you lead them through the buying cycle, they go from being a casual follower or observer in the marketplace to an active participant IN your story. At the end of that, you’ll both grow. When you really get down to it, your story is everything. It’s the people and the process and the values that your company cherishes that make you stand out from the crowd.

Making Your Brand’s Story Part of Your Strategy

As customer experience becomes more and more important as a differentiating factor, the stories you can tell your clients and prospects need to take center stage, because they’re what sets you and your brand apart. You can share your stories through social media, tweeting pictures of your team, or creating Facebook posts to mark major internal milestones. Or you can share through your content, highlighting your appreciation for your customers, and sharing how your business came to be what it is. Telling your story should become a key part of your overall content strategy, because remember, people don’t buy from brands or companies, they buy from people, and your company’s story isn’t about a brand or a company, it’s about the people who helped create it and helped innovate and make it better every day.

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Night Fall: The World’s First 360° VR Ballet

Night Fall: The World’s First 360° VR Ballet

With the scale of Virtual Reality content creation now allowing Art to meet Technology more often, we’re starting to see a whole new realm of VR content coming to life, and to this example, in some of the most traditional of cultural events being re-imagines through the lens of a 360° Camera.

Take Night Fall. The World’s First 360° VR Ballet. Lets people who might never goto the Ballet, enter a fascinating world where the boundary between dreams and reality seems to vanish as you become totally immersed in the story. Even more an enchanting experience for ballet-lovers. Enjoy. Read more here.


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