Chevrolet “Positivity Pump” With IBMWatson AI

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The world’s first “Positivity Pump” that rewards select drivers in four cities around the world to demonstrate the brand’s new “global positivity system” which uses IBMWatson AI technology to evaluate how positive people are around the world, and depending on how the world is feeling, and the customer at the pump, is how much free petrol (and what cool experiences) they’ll unlock.
Created by The Martin Agency + Commonwealth/McCann.


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AI, AI Campaigns, Chevrolet, Chevy, Chevy AI Campaign, IBMWatson, Positivity Pump

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