Chevrolet “Positivity Pump” With IBMWatson AI

Chevrolet “Positivity Pump” With IBMWatson AI

The world’s first “Positivity Pump” that rewards select drivers in four cities around the world to demonstrate the brand’s new “global positivity system” which uses IBMWatson AI technology to evaluate how positive people are around the world, and depending on how the world is feeling, and the customer at the pump, is how much free petrol (and what cool experiences) they’ll unlock.
Created by The Martin Agency + Commonwealth/McCann.


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Night Fall: The World’s First 360° VR Ballet

Night Fall: The World’s First 360° VR Ballet

With the scale of Virtual Reality content creation now allowing Art to meet Technology more often, we’re starting to see a whole new realm of VR content coming to life, and to this example, in some of the most traditional of cultural events being re-imagines through the lens of a 360° Camera.

Take Night Fall. The World’s First 360° VR Ballet. Lets people who might never goto the Ballet, enter a fascinating world where the boundary between dreams and reality seems to vanish as you become totally immersed in the story. Even more an enchanting experience for ballet-lovers. Enjoy. Read more here.


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National Geographic: Yosemite in Virtual Reality

National Geographic: Yosemite in Virtual Reality

President Obama traveled to Yosemite National Park for its 100th birthday, and National Geographic captured the entire experience of the President’s trip to Yosemite like never before, with a 360 virtual reality experience on Facebook taking you on a tour of the ages, narrated by the president himself.


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Blizzard: Stream Your Gaming to Facebook Live

Blizzard: Stream Your Gaming to Facebook Live

Here it comes. The commercialisation of Facebook Live. With game developer Blizzard Entertainment doing a deal that means Facebook users can stream their Blizzard gameplay over Facebook Live. It’s limited to PC-gamers in the Americas, Southeast Asia, Australia and New Zealand for now, and will soon hit all other console and gaming platforms. So what does this mean for your Facebook feed, or better yet for your brands to create new content?


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Google: Beyond The Map (360 Experience)

Google: Beyond The Map (360 Experience)

Google have gone to Rio to create ‘Beyond The Map’ an immersive, 360 video experience that takes you on a journey through the favelas of Rio, showing you some of the most amazing culture and inspiring stories while exposing how so many of the locals live in poor conditions.
Step inside the unexpected world of Rio’s favelas in 360°.


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