Tostitos “Party Safe Bag” For The Super Bowl

Tostitos “Party Safe Bag” For The Super Bowl

Tostitos have launched limited-edition “Party Safe” bags that act as drink-driving deterrent to become the first bag of chips that gets you home safe after the super bowl. It contains a sensor calibrated to detect small traces of alcohol on a person’s breath, so that when any trace of alcohol is detected, the LEDs turn red and form a steering wheel to alert you to give up the keys and not drive home. That red-alert also reveals a unique Uber code along with a “Don’t drink and drive” message. Created by the guys at Goodby Silverstein & Partners.


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Introducing Bridge: A Mixed Reality Headset

Introducing Bridge: A Mixed Reality Headset

Meet Bridge, a new VR & Mixed Reality headset for your iPhone (finally!). It provides positional tracking and obstacle avoidance straight from the headset, plus un-cabled VR performance with a Unity plugin, and full mixed reality capability (most excitingly), where characters and immersive 3D environments blend into the real world around you. Check it out here.


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Netflix: The Halloween Doorbell Project

Netflix: The Halloween Doorbell Project

Netflix’s new Halloween Doorbell gives trick-or-treaters a scream while you continue to stream, with the DIY Halloween Doorbell (comes complete with build instructions) transforming your home into a trick-or-treaters’ delight while you never leave the TV…

You hang the Halloween Doorbell right over your existing one, so trick-or-treaters can’t find bother you. Then as trick-or-treaters approach your door, a proximity sensor in the doorbell will trigger the theme song from your chosen Netflix show! Then pressing the doorbell initiates a scream-mix from that show and unlocks a customisable message to your visitors on an LCD display screen shown right there in the doorbell. Pretty cool. Find out more here.


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Chevrolet “Positivity Pump” With IBMWatson AI

Chevrolet “Positivity Pump” With IBMWatson AI

The world’s first “Positivity Pump” that rewards select drivers in four cities around the world to demonstrate the brand’s new “global positivity system” which uses IBMWatson AI technology to evaluate how positive people are around the world, and depending on how the world is feeling, and the customer at the pump, is how much free petrol (and what cool experiences) they’ll unlock.
Created by The Martin Agency + Commonwealth/McCann.


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Night Fall: The World’s First 360° VR Ballet

Night Fall: The World’s First 360° VR Ballet

With the scale of Virtual Reality content creation now allowing Art to meet Technology more often, we’re starting to see a whole new realm of VR content coming to life, and to this example, in some of the most traditional of cultural events being re-imagines through the lens of a 360° Camera.

Take Night Fall. The World’s First 360° VR Ballet. Lets people who might never goto the Ballet, enter a fascinating world where the boundary between dreams and reality seems to vanish as you become totally immersed in the story. Even more an enchanting experience for ballet-lovers. Enjoy. Read more here.


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