NatGeo’s Twitter Powered Chalkboard Robot

NatGeo’s Twitter Powered Chalkboard Robot

So for 2017 SXSW again became the home of experiential marketing, from huge VR installations to things like this… National Geographic’s “Genius” Twitter Powered Chalkboard Robot.

The Twitter Powered Chalkbot turns selfies turned into art in a recreation of the iconic “Genius” (that’s Albert Einstein) inventor’s “chalkboard.” So visitors to SXSW got to submit their selfies via Twitter by adding the #GeniusBoard hashtag, and then see their portrait drawn by a robotic arm using Einstein’s words, symbols and equations as pixels in real time. Enjoy. Created by the crew at Deeplocal.


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Tostitos “Party Safe Bag” For The Super Bowl

Tostitos “Party Safe Bag” For The Super Bowl

Tostitos have launched limited-edition “Party Safe” bags that act as drink-driving deterrent to become the first bag of chips that gets you home safe after the super bowl. It contains a sensor calibrated to detect small traces of alcohol on a person’s breath, so that when any trace of alcohol is detected, the LEDs turn red and form a steering wheel to alert you to give up the keys and not drive home. That red-alert also reveals a unique Uber code along with a “Don’t drink and drive” message. Created by the guys at Goodby Silverstein & Partners.


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Introducing Bridge: A Mixed Reality Headset

Introducing Bridge: A Mixed Reality Headset

Meet Bridge, a new VR & Mixed Reality headset for your iPhone (finally!). It provides positional tracking and obstacle avoidance straight from the headset, plus un-cabled VR performance with a Unity plugin, and full mixed reality capability (most excitingly), where characters and immersive 3D environments blend into the real world around you. Check it out here.


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Netflix: The Halloween Doorbell Project

Netflix: The Halloween Doorbell Project

Netflix’s new Halloween Doorbell gives trick-or-treaters a scream while you continue to stream, with the DIY Halloween Doorbell (comes complete with build instructions) transforming your home into a trick-or-treaters’ delight while you never leave the TV…

You hang the Halloween Doorbell right over your existing one, so trick-or-treaters can’t find bother you. Then as trick-or-treaters approach your door, a proximity sensor in the doorbell will trigger the theme song from your chosen Netflix show! Then pressing the doorbell initiates a scream-mix from that show and unlocks a customisable message to your visitors on an LCD display screen shown right there in the doorbell. Pretty cool. Find out more here.


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Chevrolet “Positivity Pump” With IBMWatson AI

Chevrolet “Positivity Pump” With IBMWatson AI

The world’s first “Positivity Pump” that rewards select drivers in four cities around the world to demonstrate the brand’s new “global positivity system” which uses IBMWatson AI technology to evaluate how positive people are around the world, and depending on how the world is feeling, and the customer at the pump, is how much free petrol (and what cool experiences) they’ll unlock.
Created by The Martin Agency + Commonwealth/McCann.


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