This is a must watch 40min video (posting just incase you’ve not yet seen it!) with Elon Musk discussing his new Boring company in the US, what’s next from Tesla and where is SpaceX headed. Plus, it covers his his desire for building a future on Mars in this super cool conversation with TED’s Head Curator, Chris Anderson. Enjoy. Grab a coffee, or lunch. And watch.
So for 2017 SXSW again became the home of experiential marketing, from huge VR installations to things like this… National Geographic’s “Genius” Twitter Powered Chalkboard Robot.
The Twitter Powered Chalkbot turns selfies turned into art in a recreation of the iconic “Genius” (that’s Albert Einstein) inventor’s “chalkboard.” So visitors to SXSW got to submit their selfies via Twitter by adding the #GeniusBoard hashtag, and then see their portrait drawn by a robotic arm using Einstein’s words, symbols and equations as pixels in real time. Enjoy. Created by the crew at Deeplocal.
Tostitos have launched limited-edition “Party Safe” bags that act as drink-driving deterrent to become the first bag of chips that gets you home safe after the super bowl. It contains a sensor calibrated to detect small traces of alcohol on a person’s breath, so that when any trace of alcohol is detected, the LEDs turn red and form a steering wheel to alert you to give up the keys and not drive home. That red-alert also reveals a unique Uber code along with a “Don’t drink and drive” message. Created by the guys at Goodby Silverstein & Partners.
Meet Bridge, a new VR & Mixed Reality headset for your iPhone (finally!). It provides positional tracking and obstacle avoidance straight from the headset, plus un-cabled VR performance with a Unity plugin, and full mixed reality capability (most excitingly), where characters and immersive 3D environments blend into the real world around you. Check it out here.
Netflix’s new Halloween Doorbell gives trick-or-treaters a scream while you continue to stream, with the DIY Halloween Doorbell (comes complete with build instructions) transforming your home into a trick-or-treaters’ delight while you never leave the TV…
You hang the Halloween Doorbell right over your existing one, so trick-or-treaters can’t find bother you. Then as trick-or-treaters approach your door, a proximity sensor in the doorbell will trigger the theme song from your chosen Netflix show! Then pressing the doorbell initiates a scream-mix from that show and unlocks a customisable message to your visitors on an LCD display screen shown right there in the doorbell. Pretty cool. Find out more here.