Leave it to Martha Stewart to give every other talk show host (her competitors) a proper smackdown when needed. While the other talk shows are clumsily fumbling around trying to figure out how to incorporate social media into their shows by doing everything from having the hosts say “t-w-i-t-t-e-r” awkwardly a dozen times during every show to having social media accounts that beg fans to follow them offering stale, robotic updates in return, Martha Stewart (@marthastewart) is doing something truly groundbreaking on tv (let alone talk shows).
Stewart is taking her social media campaign to the people who use the technology the most and using her show as a platform to showcase their social media savyness and to open a dialogue on the impact of social media on old media instead of trying desperately to show us how social media savvy she is (every other talk show on the planet, please take note).
The call to social media arms on The Martha Stewart Show website reads:
“Do you spend hours tweeting about yourself or using Facebook? Is tech-social networking a “must-have” in your life? Well, we have the perfect show for you! On September 29, we’re dedicating an entire show to social networking via technology. If you’re passionate about tweeting, a Facebook addict, or a blogging fanatic, we want you in our studio audience with your BlackBerry, iPhone, or laptop in hand. If you’re interested in requesting tickets for our “Tech Show,” please tell us about your love of social networking — the more details the better.”
Heck, that’s us (and everyone we know!!). Needless to say, we’ll be elbowing our way into the taping. We love that Martha Stewart is grabbing the tech bull by the horns by dedicating an entire episode to learning about and discussing social media with the people who actually use it the most: YOU.
We posted a story last week called I-Spy: Why Tweeting at a Talk Show Taping Is a Dangerous Game on the difficulty of live-blogging and tweeting from a talk show audience to underscore how ridiculously proprietary the networks are being at live talk show tapings (on one hand, they court us through Twitter and Facebook while at the same time threatening us for expressing ourselves via social media at their live-audience tapings — something that would, by the way, only draw viewers to their show, not snatch them away).
Kudos to Martha Stewart – talk show rebel. To request tickets to the Social Media Tech Show taping, go here.
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Hey
i am going to the TECH show tomorrow. Hope you were able to elbow your way in.
see ya online.
m