For me, this was perhaps the best TVC of 2017. Samsung’s Ostrich. An icon of their #DoWhatYouCan’t campaign, plus the fact it won multiple Cannes Lions, this TVC made a dramatic twist in showcasing how VR can transport you to other worlds in an instant, in a seemingly realistic way. With this film, Samsung took a beautiful ostrich and allowed it to take to the air and become something unimaginable for an ostrich… All set to Elton John’s “Rocket Man” and made by Leo Burnett Chicago. Loved it.
Working from home is something many people dream about. But what a lot of people don’t realize is how difficult running your own online business is. But for those of you who still want to forge on with your plans, this article has a few tips and tricks to give you a leg up!
If you need a business license, find out what the laws are in your state and county. If you like, but you should also be able to find this information online, you can check with a lawyer or an accountant. Depending on where you live, and what you are selling, you may also need to collect state sales tax. Just make sure that you know and follow all applicable laws.
Ask the other members of your household to refrain from interrupting or otherwise compromising your work. Keep regular work hours so that they know what to expect. If you have kids, schedule work hours while they are occupied at school or extracurricular activities. Don’t leave work materials in common areas where they might be moved or damaged.
Get a dedicated phone line. This is essential, regardless if it’s a home or cell phone, if you spend a lot of time talking to clients on the phone. This expense is 100% deductible. If you talk to your clients occasionally, make a note of the calls, and write them off as an expense as long as you have back up to prove that it is a business call.
If one of your products is not available for any reason, post that information on your website. Nothing upsets clients more than knowing that the products they ordered will take a while before they arrive. Suggest your customers purchase a similar product by being honest when items are not currently available.
Pay estimated taxes. For a home business owner, it is preferable to pay your taxes four times a year. Unless you want a shock when it’s tax time, contact the IRS and set up a payment process. Not only are you responsible for regular tax, you will have to pay self-employment tax.
Make a budget for your business. Base it on different things, such as, advertising costs, free products or samples and printing costs. If you have to, stick to this budget and cut out things you don’t need. If you can afford to raise your budget you should, at least for advertising.
Do more than your customers expect. One of the things customers love most about home business enterprise operators is the incredibly personal touch they feel when they interact with you or receive your products. Give your customers a surprise sample or coupon with their order. This does not have to cost you a lot — but it will build a large amount of goodwill with your customers.
Offer your customers a coupon or a referral incentive after they order from your home business enterprise. You want them to feel compelled to purchase from you again and nothing is more attractive to shoppers than a good deal. They have the potential to make you a lot of money, even though these incentives will not cost you very much.
Have a mailing list and announce your specials on it weekly. If you link it to a newsletter, it would probably be more successful. In order to read all of the content, this will bring more users to your site since they would have to visit your site.
Hopefully this article didn’t scare you away from your plans but instead gave you a push toward meeting your business goals. Running a home business enterprise isn’t an easy task, but that doesn’t mean you should give up. There are plenty more out there that can give you more advice on being successful if you’re still leery after reading this article.
Calling all B2B Marketers: Salesforce has just opened nominations for Salesforce MVP’s and we can’t be more excited!
What is a Salesforce MVP?
The Salesforce MVP program recognizes exceptional community members for the contributions to the Trailblazer community. So, we are looking for people just like you (and me) who L-O-V-E Pardot and Salesforce.
Every day, our MVP’s help millions of customers by sharing their knowledge, leadership, and creativity within the Trailblazer Community. As the Salesforce ecosystem grows, so does the Trailblazer Community, and as it does millions of Trailblazers gain the ability to connect with one another from around the world, guided by these amazing MVPs who rise up while lifting up others. Each time we open Salesforce MVP nominations we’re thrilled to see hundreds of nominations and hear all the good Trailblazers are doing in the community. Holly Firestone (Director, Trailblazer Community), the Trailblazer Community team, and current MVPs review every nomination with great care to identify the new class of MVPs.
How To Become a Salesforce MVP
Are you active in the Pardot Success Communities or Salesforce community ecosystem? Are you an advocate on G2 Crowd, blogs, social media? Do you talk about Pardot and the Salesforce ecosystem incessantly at dinner with friends and family? If so, you could be one of our newest Salesforce MVPs for 2018 – and if that’s not enough excitement, if you become a Salesforce MVP you’ll have the status for a full year!
Ready to nominate an exceptional individual for the Salesforce MVP award?
Think you know someone who fits the bill? We’re so excited for you to nominate a member of the community to be awarded the title of Salesforce MVP. Fill out the following form to share your nomination. Please note, you can nominate multiple people! To do so, please fill out the form separately for each person you want to nominate.
Nominations will be open from January 9th to February 5th.
Are you Salesforce blue on the inside? Apply here
Burger King is becoming famous for throwing its an annual Halloween promo. Last year they turned a store into the ghost of McDonalds. And for 2017 they’ve created #ScaryClownNight. So On Tuesday, October 31st, from 7PM to close, the first 500 guests that head to select BURGER KING® restaurants in Miami, Boston, LA, Austin and Salt Lake City dressed as a clown get a free WHOPPER®.
Pretty cool way to generate a whole bunch of PR. And collect some awesome UGC content at the same time. Well played BK.
Meet Anne-Christine Hertz, a Swedish inventor who works at Health Technology Centre of Halland. Today, she shares a story of how the Centre used Google Street View to invent a device that helps the elderly with Alzheimer’s.
Every three seconds someone develops dementia, a condition that creates disability and dependency among many elderly people around the world, robbing the memory and judgment of some 40 million people. It’s not only overwhelming and stressful for those suffering, but also their loved ones trying to take care of them.
BikeAround is a new way to actively assist people with dementia, and pairs a stationary bike with Google Street View, that is then projected on a big screen to take patients on a virtual ride down memory lane, letting them pedal around a place they have visited in the past. Find out more here.