Working from home is something many people dream about. But what a lot of people don’t realize is how difficult running your own online business is. But for those of you who still want to forge on with your plans, this article has a few tips and tricks to give you a leg up!
If you need a business license, find out what the laws are in your state and county. If you like, but you should also be able to find this information online, you can check with a lawyer or an accountant. Depending on where you live, and what you are selling, you may also need to collect state sales tax. Just make sure that you know and follow all applicable laws.
Ask the other members of your household to refrain from interrupting or otherwise compromising your work. Keep regular work hours so that they know what to expect. If you have kids, schedule work hours while they are occupied at school or extracurricular activities. Don’t leave work materials in common areas where they might be moved or damaged.
Get a dedicated phone line. This is essential, regardless if it’s a home or cell phone, if you spend a lot of time talking to clients on the phone. This expense is 100% deductible. If you talk to your clients occasionally, make a note of the calls, and write them off as an expense as long as you have back up to prove that it is a business call.
If one of your products is not available for any reason, post that information on your website. Nothing upsets clients more than knowing that the products they ordered will take a while before they arrive. Suggest your customers purchase a similar product by being honest when items are not currently available.
Pay estimated taxes. For a home business owner, it is preferable to pay your taxes four times a year. Unless you want a shock when it’s tax time, contact the IRS and set up a payment process. Not only are you responsible for regular tax, you will have to pay self-employment tax.
Make a budget for your business. Base it on different things, such as, advertising costs, free products or samples and printing costs. If you have to, stick to this budget and cut out things you don’t need. If you can afford to raise your budget you should, at least for advertising.
Do more than your customers expect. One of the things customers love most about home business enterprise operators is the incredibly personal touch they feel when they interact with you or receive your products. Give your customers a surprise sample or coupon with their order. This does not have to cost you a lot — but it will build a large amount of goodwill with your customers.
Offer your customers a coupon or a referral incentive after they order from your home business enterprise. You want them to feel compelled to purchase from you again and nothing is more attractive to shoppers than a good deal. They have the potential to make you a lot of money, even though these incentives will not cost you very much.
Have a mailing list and announce your specials on it weekly. If you link it to a newsletter, it would probably be more successful. In order to read all of the content, this will bring more users to your site since they would have to visit your site.
Hopefully this article didn’t scare you away from your plans but instead gave you a push toward meeting your business goals. Running a home business enterprise isn’t an easy task, but that doesn’t mean you should give up. There are plenty more out there that can give you more advice on being successful if you’re still leery after reading this article.
No matter who you are or what you do, the benefits that social media sites offer are impossible to ignore.
Sites that are the popular have millions of users and there are tons of people singing up every day.
In the following article, there are some great tips to give you the power to utilize social media.
If you’re keeping a blog for social media purposes, you have to make sure that it’s kept as active as possible.
You see, people who use social sites are always looking for fresh and exciting content.
If they can get it with you, they may be inclined to stick with you.
This is illustrated by the subscriptions that are made to newspapers and magazines. Being consistent is the best thing you can do to get visitors to return to your page.
Always keep your cool when posting and replying on social media sites
There are people who will post on your social media pages with the intention of causing trouble. Maintain a professional attitude and just remove the posts. If they have a legitimate concern with your business, be respectful and always maintain a professional dialogue.
Buy Subscribers To Your Channel
Buying YouTube subscribers for your channel definitely makes you look more popular than you actually are. This can often allow you to get more valid, organic followers. People occasionally look at the number of people following your channel. The best place to buy is Social Boom.com
Try to test and experiment with new and different social media marketing techniques and opportunities.
There are literally thousands of different ideas to increasing your social media presence and boosting your marketing online. If you get stuck in one simple strategy, you may be missing out on a new technique that could significantly help your business.
Make sure you make your profiles public.
LinkedIn and Facebook both have privacy settings you can customize: remember that you are creating these profiles to advertise your products, and that you want as many people as possible to see your pages. You can block individual users if you are having issues.
When you begin a social media marketing campaign leave room for trial and error
Depending on you target audience, some things that are effective for other businesses may not work for you. Watch for what is and is not working and make changes as necessary. This will show your customers that you are connected with their needs as well.
Use Facebook to run a special promotion or a competition.
Everyone loves winning something, so your followers are sure to get involved. Whether you offer a free product, a special high-amount coupon or a big or small prize, it will get people more actively involved with your Facebook page. It also builds goodwill with your social media strategies.
Try using polls on your social media profiles to engage your customers and get them involved.
Try using polls on your social media profiles to engage your customers and get them involved. People love to give their opinions and have their voice heard. A poll is a great way to get them to voice their opinions and give feedback on new products and ideas that are relevant to your company.
Find out who is talking about your products or your brand on social networks thanks to tools like Social Mention. This program searches through updates to show you what people have to say about your brand. You should notice more interest on one site than another as well as get genuine opinions about your products.
Videos are a great content for your social media marketing.
Demographics show that video is the largest and fastest growing online application. You can make your old articles and Twitter posts into video presentations using screen capture and presentation tools available on the web. Add them to your YouTube profile and link them to your social media pages.
Respond with care to tweets that contain rude or hateful messages. Everything you tweet is a reflection of your business. It may be tempting to shoot back a sarcastic tweet but, that will harm you in the long run. Remain professional and calm when you respond. Remember, the whole world has access to what you tweet.
Always post and return messages and comments on your Facebook page. When a person comments on your wall or asks a question, take notice. Another thing that you will want to do is promote a conversational dialogue on your page. This shows customers you care about the people interested in your company.
Whatever your choice is for social media marketing, make sure that you use correct grammar. Meanwhile it is tempting to use abbreviations such as LOL or LMAO, remember that you are trying to come across as a professional who knows a lot about his or her company. Do your best to spell everything correctly and use punctuation where it is needed.
Keep your eyes on the prize when it comes to social media marketing. Don’t make your business page about yourself. Keep the focus on your company, your product or your services. Keep your personal updates and information on your own personal page and make sure to keep the two separate.
Link your social media blog to Facebook for marketing success. Make it simple for fans of your blog to share posts with their friends. Include a share button at the top of your posts, and a like button at the top of your page. This will bring interest and traffic to your blog without additional work.
Comment on the blogs of others as frequently as possible. The word “social” in “social media” means that you need to put yourself out there if you want to get any results. Always make sure that you are focusing on your niche to highlight your strengths. This can be a fabulous networking opportunity.
To successfully market your business on social media, you should take advantage of Yelp. Yelp is an online community where real people review local businesses. Yelp carefully filters its reviews to protect against scammers, and the Yelp community of reviewers is very close-knit. Positive reviews on yelp can bring your business legitimacy and help attract new customers. Make sure to monitor yelp for people’s ideas and suggestions about how to improve your business and help yourself achieve the best rating possible on the website.
Marketing through social media can benefit anyone. Whether you’ve just become a business owner or you’re new to your site, social media is a great tool to have. Now, you are aware on how to effectively use social media. By implementing this advice, you should see results very soon.
“I don’t have time for that.” Admit it. We’ve all said it or some variation of it. The truth of the matter is, in today’s space, it’s more important than ever to schedule time for yourself. If it is unclear why designating time for career and personal development is appropriate when you have three emails to get out, reports to generate, leads to qualify and deals to close, consider the following. Prioritizing this time can…
1. Inspire new ideas
A lot of marketers always want to know what other marketers are doing. The best way to do this is to look at what other marketers are doing. What kind of campaigns are your competitors and colleagues running? How many pieces of gated content do they have on their website? Are they developing a blog every day, or every week? Do they have any video content on their website?Researching these types of questions can provide a benchmark of what your organization should be developing. As you get inspired, start jotting ideas down in a living document tool, like Quip, to collaborate with your team on how to start implementing elements into your marketing efforts.
2. Expand your skill set and subject matter expertise.
If you’re an email marketer, maybe SEO optimization isn’t something you’re overly familiar with. If you’re a content developer, maybe you’d like to know how many leads are generated by the content you’re developing. If you’re a web developer, maybe you’d like to know more about how Pardot forms work. Maybe you know Pardot inside out and want to better understand Salesforce. Regardless of your role, there’s always room for growth. The best way to capitalize on that growth is to get your hands dirty! Subscribe to blogs that cover topics you’re interested in and set reminders on your calendar to sit down and read them. Register for webinars that share insight into areas you’d like to expand on, and if you can’t make it be sure to make time to watch the recording. The intent is not enough here – you have to prioritize consuming the materials for it to make an impact!
3. Maximize utilization of current technology.
If you’re using marketing automation today, chances are you’re using at least one or two other tools in relation to your marketing efforts. This could include Salesforce, a video hosting tool, or an event management platform, for example. The best way to get the most value out of your various tools is to understand how other clients are using it, how that organization intended it to be used, and to ensure any available integration is being leveraged. Participating in user group forums, either virtual or in person, can help verify or vet out possible use cases. You can also be sure you’re staying up to date with new features and enhancements as they’re released, so you’re not missing out on a new piece of functionality that can make your life easier.
One of my favorite things about my role in Customer Success is the opportunity to learn new features, understand and solve for unique use cases and provide best practices to clients in an ever-changing marketing climate. The only way I can be my best as a resource to my clients and an asset to my team is by making sure I have at least 90 minutes every week to focus on self improvement. If this is something you have a hard time doing, I challenge you to place one – or many – recurring blocks on your calendar so you can start finding inspiration, expanding your skill set, and maximizing your technology stack today.
Now this is a cool social play from Heinz. Who’ve launched a campaign called “Irresistible Posts” in Sao Paulo that uses geolocation to target local users looking at Stories in Instagram around lunch time, and serving up delicious burgers made by chef Santi Roig from Underdog Meat & Beers restaurant.
The catch was, that if you liked the look of that post, swiping upward triggered the ability to order the contents of the post, which Heinz would then deliver to them in a personalised box. Very cool. Great work from the crew at agency ‘Africa’ and the Facebook Creative Shop team.
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Royal Caribbean has launched a scuba/snorkelling mask with built-in Snapchat Spectacles so that holiday makers can get social under the water too. Called “SeaSeekers” the Goggles will be available for customers on select Royal Caribbean cruises around the world, as part of its #SeekDeeper campaign. Royal Caribbean says the goal is to receive a patent for the product and then equip ships with the goggles so guests can rent them!
It’s an interesting social-innovation play and a great way to connect Snapchat, Royal Caribbean and guests in a new way that wasn’t previously possible. Let’s see where it goes this summer!
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Sometimes, you can learn a lot by watching. But not always.
An alien observing our behavior in elevators would note that most of the time, a person gets in, approaches the front corner, leaves that corner, goes to the back and then stands silently, staring at the numbers above the door.
Only one of those actions is actually required. If you don’t push the button (or have someone push it for you) nothing happens. The rest—the moving to the back, standing silently and most of all, staring at the numbers—it’s just for show, a cultural tradition.
Most practices work this way. From eating in restaurants to marketing, we add all sorts of extraneous motion to our effort. Which is fine, unless you don’t understand which ones actually matter to the outcome.
Too often, we train people in the motions without giving them understanding. Then, when the world changes, we’re stuck staring at the numbers going by, unable to find the insight to push a new kind of button.
This is a must watch 40min video (posting just incase you’ve not yet seen it!) with Elon Musk discussing his new Boring company in the US, what’s next from Tesla and where is SpaceX headed. Plus, it covers his his desire for building a future on Mars in this super cool conversation with TED’s Head Curator, Chris Anderson. Enjoy. Grab a coffee, or lunch. And watch.